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Try this instead. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1629265773148-ERG7QF9O91YWIAY7VYZH/The+Golden+Circle%2C+Start+with+Why%2C+Simon+Sinek%2C+Markedly%2C+Marketing+for+creatives%2C+architects%2C+designers Articles - Forget the sales pitch. Try this instead. - The Golden Circle 1. Start with WHY Why do you do what you do? Why does your creative business exist? 2. Move to HOW How do you do what you do? How does it set you apart from your competition? 3. End with WHAT What products or services do you offer? What is you or your teams expertise? https://www.themarkedly.com.au/news/should-i-invest-in-marketing monthly 0.5 2021-08-18 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1628728905220-KDSKVSIG0M5I0L6OLJDM/markedly%2C+marketing%2C+architects%2C+designers%2C+creatives%2C+cost+of+marketing%2C+marketing+strategy%2C Articles - Should I invest in marketing? Consider these 4 areas first. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themarkedly.com.au/news/get-more-impact-from-your-email-marketing monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1628730807662-TGS71NOYCO3MHMT5NHEW/tim-gouw-1K9T5YiZ2WU-unsplash.jpg Articles - Get more impact from your email marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themarkedly.com.au/news/time-to-reset-your-goals monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1625481812324-C0OQXPI90J4ZGMF24RII/Mid+Year+Reset+Workbook%2C+Reset+your+Goals%2C+Marketing+for+Creatives Articles - Time to reset your goals? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1625481885049-7XMG380H0Y0GPAGP7J45/Markedly%2C+Mid+Year+Reset+Workbook%2C+Reset+your+Goals%2C+Marketing+for+Creatives%2C+Designers+and+Architects Articles - Time to reset your goals? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.themarkedly.com.au/news/filling-your-creative-cup monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1614558719262-VXO8PANZY50HE00PGWTY/creative+burnout%2C+fill+your+cup%2C+creatives%2C+creativity%2C+architects%2C+designers%2C Articles - Filling your creative cup https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1614559367491-3HIKFD8YLGW1LRTEC4LX/filling+your+creative+cup%2C+markedly%2C+sacrificing+creativity%2C+prioritising+creativity%2C+creative+burnout%2C+burnout%2C+creatives%2C+designers%2C+architects%2C+filling+your+cup%2C+fil+your+cup Articles - Filling your creative cup https://www.themarkedly.com.au/news/why-brand-touchpoints-are-so-important monthly 0.5 2021-07-05 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1612852164822-0YDI9NGY69813TC0PPNW/davide-ragusa-gcDwzUGuUoI-unsplash.jpg Articles - Why brand touchpoints are so important for reaching your audience https://www.themarkedly.com.au/news/pr-for-creatives monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1611038688515-W1EQKPHIAUZXT51MJQS2/Markedly%2C+PR%2C+Public+Relations%2C+Creatives%2C+Architects%2C+Designers%2C+Media Articles - The benefit of PR for creatives https://www.themarkedly.com.au/news/strategy-starts-with-success monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1610347012853-1ZW8HJNAEFA7SM47ASHC/markedly%2C+marketing+strategy%2C+marketing+goals%2C+marketing+plan%2C+architects%2C+designers%2C+creatives Articles - Strategy starts with knowing what success means to you https://www.themarkedly.com.au/news/why-cutting-fees-will-never-increase-your-brand-and-design-value monthly 0.5 2020-11-16 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1605510378554-C5IOZRS0NCKOABVU91L5/design+value%2C+cutting+fees%2C+lowering+fees%2C+architects%2C+interior+designers%2C+graphic+designers%2C Articles - Why cutting fees will never increase your design value https://www.themarkedly.com.au/news/design-value monthly 0.5 2020-11-04 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1604450804727-EB6OFE9YRZ170GQFA767/Untitled+design%282%29.png Articles - The value of design and how to help people understand it https://www.themarkedly.com.au/news/grow-and-sustain-your-business monthly 0.5 2020-10-01 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1599566932075-R5EESPR1FY7HUE0YBM3H/markedly%2C+creative+business%2C+architects%2C+designers%2C+marketing%2C+sustain+your+business%2C+grow+your+business%2C+attract+the+right+people+to+your+business%2C+audience%2C+marketin+gtips Articles - Attract the right audience to sustain and grow your business https://www.themarkedly.com.au/news/revitalise-your-brand monthly 0.5 2020-08-03 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1596177898901-XRA55CL9WH47REDLTUU2/Markedly%2C+marketing%2C+creatives%2C+architects%2C+designers%2C+brand+development%2C+brand+direction%2C+brand+health+check%2C+checklist%2C+branding Articles - Revitalise your brand to get business moving https://www.themarkedly.com.au/news/become-a-better-storyteller monthly 0.5 2020-05-21 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590024514103-NVLT262K75PE7Z600QAC/Story+telling%2C+storytelling%2C++creatives%2C+marketing%2C+markedly%2C+architects%2C+designers Articles - Become a better storyteller https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590028351853-Q7THL55DI2IRQ1PL03SM/storytelling%2C+story+telling%2C+hero%2C+customer%2C+client%2C+marketing%2C+architects%2C+designers%2C+creatives%2C+markedly Articles - Become a better storyteller - Customer or client is the hero Make them the center of your story. What problem do they have that you can solve? https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590029381343-B10HB4O5K1NS8UWHVHR2/jen-theodore-FaZD0xRotMk-unsplash.jpg Articles - Become a better storyteller - Make it relatable Use real people or situations that your target market will relate to. Tell them the story of the problem they’re already living. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590028589952-VUKRLLX0TGJO5PB0IWU0/priscilla-du-preez-XkKCui44iM0-unsplash.jpg Articles - Become a better storyteller - Make it engaging This is where you talk about the process of how you solved their problem. Take them on a journey. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590029482113-7JHW1FW8KTZZCNMCBPSJ/icons8-team-r-enAOPw8Rs-unsplash.jpg Articles - Become a better storyteller - Make it believable People aren’t stupid. They can see through a sales pitch or an ad. Base your story on real people and don’t over complicate it. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590029649019-TOJKGW1HMLTJPBNETY3G/ian-schneider-TamMbr4okv4-unsplash%282%29.jpg Articles - Become a better storyteller - Bigger purpose This is where the magic happens. It’s about making the story connect with just the right amount of detail. Leave some gaps so the audience can see themselves in the story, too. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590029837873-YQB4ON3WIR8ER41SRWTU/sead-dedic-ie-9chgWE_4-unsplash.jpg Articles - Become a better storyteller - Empowerment If you follow all of the steps above, the reader will feel empowered to make a decision. You showed them how you could solve their problem. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1590029946309-64WQB2E2HS0HHQ6Y3YRI/drew-beamer-Vc1pJfvoQvY-unsplash.jpg Articles - Become a better storyteller - Repeat Keep going! Be consistent putting content like this out there. Keep telling stories that are relatable and ensure it always connects with the image. https://www.themarkedly.com.au/news/how-to-make-the-most-of-an-award monthly 0.5 2020-05-10 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1589154618784-7QJ6NM147MVLNIS2RI3D/Architecture+award%2C+interior+design+award%2C+design+award%2C+awards+marketing%2C+promoting+a+design+award%2C+markedly%2C+marketing+for+architects%2C+marketing+for+designers Articles - How to make the most of an award https://www.themarkedly.com.au/news/change-your-business-development-outcomes-with-one-simple-approach monthly 0.5 2020-05-05 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1588641049687-9CDWFVXP4J2W2F9X6WYO/business+development%2C+business+relationships%2C+how+to+do+business+development%2C+architects%2C+designers%2C+creatives%2C+markedly%2C+amy+edwards Articles - Change your business development outcomes with one simple approach https://www.themarkedly.com.au/news/managing-the-overwhelm monthly 0.5 2020-04-22 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1587523935670-XJJ9M5E7DW43GRCNJ486/managing+the+overwhelm%2C+crisis%2C+architects%2C+designers%2C+creatives%2C+anxiety+in+business Articles - Managing the overwhelm https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1587519359438-4ZROT6GWYR2O2NCOZH6L/Ted+Talks+Daily%2C+Podcast%2C+Regain+controle+in+an+unpredictable+world%2C+anxiety%2C+overwhelm%2C+architects%2C+designers%2C+creatives Articles - Managing the overwhelm Regain control in an unpredictable world https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1587519371238-23B8VYSF3DRYAT7TLDU5/Coaching+for+leaders%2C+Podcast%2C+How+to+balance+care+and+accountability+when+leading+virtually%2C+anxiety%2C+overwhelm%2C+remote+leadership%2C+leadership%2C+leading+teams+remotely%2C+architects%2C+designers%2C+creatives Articles - Managing the overwhelm How to balance care and accountability when leading virtually https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1587519125816-Q0JPWJ337OXXPYP8HW06/Unlocking+us%2C+Brene+Brown%2C+Podcast%2C+Anxiety+calm+and+over+under+functioning%2C+anxiety%2C+overwhelm%2C+architects%2C+designers%2C+creatives Articles - Managing the overwhelm Anxiety, calm and Over / Under Functioning https://www.themarkedly.com.au/news/what-happens-if-your-business-goes-silent-right-now monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1585907442488-M12CB37KJOUCT3HQXI4I/person-holding-silver-iphone-6-3787328.jpeg Articles - What happens if your business goes silent right now? https://www.themarkedly.com.au/news/common-traps-successes-of-leadership-in-a-crisis monthly 0.5 2020-03-31 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1585618792317-EXAR6J5ECD4EXFYPVQ6Y/Common+traps+and+successes+of+leadership+in+a+crisis Articles - Common traps + successes of leadership in a crisis https://www.themarkedly.com.au/news/starting-and-growing-an-architecture-practice monthly 0.5 2020-04-07 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1585656429149-E25LJEBLXNXJUT0PVKCZ/Karen+Ognibene%2C+KO%26Co+Architecture%2C+Starting+and+growing+an+architecture+practice Articles - Starting + Growing an Architecture Practice - Karen Ognibene KO&Co Architecture https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584770468820-YH3U7GMUG3RJC83S75ZU/Karen+Ognibene Articles - Starting + Growing an Architecture Practice Karen Ognibene | Photography: Roger D’Souza https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584770634228-RGAIL42HK8J4A7PTJ512/KO%26Co+Architecture%2C+Team%2C+Small+Architecutre+Practice Articles - Starting + Growing an Architecture Practice The KO & Co Architecture team | Photography: Kate Mathieson https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584773152643-F6ZU11N1CST9T52D0TQO/KO%26Co+Architecture%2C+Studio%2C+Office%2C+Brisbane%2C+Paddington Articles - Starting + Growing an Architecture Practice Photography | Kate Mathieson https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584771442384-TXW35IEF23JBYHG9072X/KO%26Co+Architecture%2C+View+House%2C+Brisbane%2C+Residential+Architecture Articles - Starting + Growing an Architecture Practice View House | Photography: Kate Mathieson https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584771528952-Q74MQINIRE9ANJY5HQ3Y/KO%26Co+Architecture%2C+View+House%2C+Brisbane%2C+Residential+Architecture Articles - Starting + Growing an Architecture Practice View House | Photography: Kate Mathieson https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584771599834-F3WIX89CH7Y3R5JPUG3G/KO%26Co+Architecture%2C+Hill+House%2C+Pullenvale+House%2C Articles - Starting + Growing an Architecture Practice Hill House | Photography: Angus Martin https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584771759110-OGZ9E2YP71SA297VVHV8/KO%26Co+Architecture%2C+Jingeri+Glenalva+Terrace%2C+Affordable+Housing%2C+Disability+Housing%2C+Brisbane Articles - Starting + Growing an Architecture Practice Jingeri Glenalva Terrace units | Photography: Graham Philip https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584771867781-3Q6NXSGZER6KKPTX813P/KO%26Co+Architecture%2C+Jingeri+Glenalva+Terrace%2C+Affordable+Housing%2C+Disability+Housing%2C+Brick+detailing Articles - Starting + Growing an Architecture Practice Detail at Jingeri Glenalva Terrace units | Photography: Graham Philip https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584772058891-Y1QSKOJS3HGTEN5JOBJV/KO%26Co+Architecture%2C+Corner+House%2C+Residential+Architecture Articles - Starting + Growing an Architecture Practice Corner House | Photography: Roger D’Souza https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584772125021-S6PE9USO27EAAV5VPA6J/KO%26Co+Architecture%2C+Corner+House%2C+Residential+Architecture%2C+Brisbane Articles - Starting + Growing an Architecture Practice Corner House | Photography: Roger D’Souza https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584772209093-ZXW0YL28WZVPX1L28EK1/KO%26Co+Architecture%2C+Studio%2C+Office%2C+Paddington Articles - Starting + Growing an Architecture Practice The KO & Co studio in Paddington | Photography: Kate Mathieson https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584772443951-5Y0QYZ4AWP25D1RQ3V3D/KO%26Co+Architecture%2C+Studio%2C+Office%2C+Brisbane%2C+Paddington Articles - Starting + Growing an Architecture Practice Inside the KO & Co Studio | Photography: Kate Mathieson https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584772676575-S5UDEI80UNUCEHW2F51P/KO%26Co+Architecture%2C+Studio%2C+Paddington%2C+Brisbane Articles - Starting + Growing an Architecture Practice Inside the KO & Co studio | Photography: Kate Mathieson https://www.themarkedly.com.au/news/8264gstkpbylt2u78fjp8zgytm7fri monthly 0.5 2020-03-31 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584963072942-O9EDGH612QANVL0HAQHO/architecture+branding%2C+interior+design+branding%2C+furniture+design+branding%2C+creative+brand%2C+designer+branding Articles - Your brand is so much more than a logo https://www.themarkedly.com.au/news/the-number-one-mistake-architects-designers-make monthly 0.5 2020-03-31 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964802533-JNPOOTAHZF4CM9Y7B5SN/Marketing+for+architects%2C+marketing+for+designers Articles - The number one mistake architects + designers make https://www.themarkedly.com.au/news/what-is-your-plan-for-the-year-ahead monthly 0.5 2020-03-23 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964121780-L7N10YM3RI7D3868YV3U/Marketing+plan%2C+planning%2C+brands%2C+architecture%2C+architect%2C+designer%2C+interior+designer%2C+interior+design%2C+fashion+design%2C+fashion+designer%2C+furniture+design%2C+furniture+designer Articles - What is your plan for the year ahead? https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964288077-Q20GX3C0NBW2NQDTZTK2/Markedly_Instagram_3.jpg Articles - What is your plan for the year ahead? - List 3 goals Start with three goals that you have for your business this year. Be clear and be specific. I find it helps to think about what you will accomplish if you achieve these goals. Here are some examples: > Post regularly to my social media (this will help my work be seen by more people) > Do more business development (I will build a stronger network on contacts) > Get organised with my workflow (I will feel more in control of my workload) https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964336615-YG0L25OKQRZIP2MBILZU/Markedly_Instagram_4.jpg Articles - What is your plan for the year ahead? - Set a target date It is important when you set a target date that you are realistic with your time frames. This is about helping you get some structure and purpose to your goals so it doesn’t become a case of ‘I’ll get to that…’ and then you never do. An example, working off the goals in Step 1: Social Media - end of this month for a plan, time on a weekly basis Business development - end of this month for a plan, time on a monthly basis Workflow - End of this week, time on a fortnightly basis https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964410444-FS3LSJZHH6QA3K6M4UDV/Markedly_Instagram_5.jpg Articles - What is your plan for the year ahead? - List your tasks Listing all of the things you need to do each day, week or month is important. Don’t leave anything out here - be completely honest with yourself about how much you have to do. An example, working on Social Media from Step 2: Daily - scroll account, like posts, share other’s content in stories, comment on posts Weekly - create a list of content topics, read blogs / news for interesting articles Monthly - review analytics, plan posts for month ahead, design and write posts https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964449371-Q2V8SC2UYGXWD96I3F4R/Markedly_Instagram_6.jpg Articles - What is your plan for the year ahead? - Determine time for each task Assigning time to each task can be challenging. Resist the urge to short change yourself here - do not underestimate how long each task will take! If anything, pad it out for the first month and track real time so you can reassess next month. An example, continuing with Social Media: Daily: 1 hour, in two half hour blocks in the morning and afternoon. Weekly: 1 hour, in two half hour blocks twice a week to read blogs and news articles; 15 minutes for adding content topics to a list, spread across each day Monthly - 1/2 hour to review analytics; 1 hour to plan posts for the month; 3 hours to design + write posts https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964487756-N95QJSP30TR4NRM798D5/Markedly_Instagram_7.jpg Articles - What is your plan for the year ahead? - List resources Listing your resources for each task makes it easier to hit the ground running for the time you have allocated. If we look at the Social Media example, it may look like this: > Block out time uninterupted time in calendar > Bookmark news and blogs site to visit > Set up monthly automated analytics reports > Take photos or search for photos online for posts https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964530462-I9IJMSJD0H9XCKD07SUT/Markedly_Instagram_8.jpg Articles - What is your plan for the year ahead? - Schedule time in your calendar This is your moment to commit to your tasks. To be successful in achieving your goals, it is important that you do not book over any of the tasks you have scheduled. This is the only way to stay on track and make a habit out of committing and following through on each task. https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/1584964573567-0T9KORO7HX01TVX02BMO/Markedly_Instagram_9.jpg Articles - What is your plan for the year ahead? - Monthly check-in Each month, it is important that you take 10 minutes to check in with your goals to see how you are progressing. If your goals aren’t progressing, try asking yourself these questions to help you assess what changes to make: > What has stopped me from completing the tasks? > Have I allowed enough time to complete tasks? > Are there too many tasks to complete? > Can anything be delegated? > What can be put to the side to ensure I prioritise my goals? https://www.themarkedly.com.au/news/category/Grow monthly 0.5 https://www.themarkedly.com.au/news/category/Start+Up monthly 0.5 https://www.themarkedly.com.au/contact daily 0.75 2024-06-19 https://www.themarkedly.com.au/marketing-trends-2023 daily 0.75 2023-01-11 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/74dcd2d8-75a3-46fb-8882-83419d0d9810/Markedly+Marketing+Trends+2023_Cover2.png https://www.themarkedly.com.au/about-2-1 daily 0.75 2024-01-16 https://images.squarespace-cdn.com/content/v1/5e742ab2cb9fdf4154a2d13f/f98584c5-1672-48f0-a740-4baaf3f3574c/_DSC6742.jpg https://www.themarkedly.com.au/contentcurator daily 0.75 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