The purpose of the role

This role leads the delivery of content marketing across 3–5+ ongoing clients, owning the process from content direction through to final delivery.

You’ll take responsibility for client communication, approvals, timelines and quality, ensuring content consistently reflects each client’s brand, positioning and audience.

The role combines strong writing and content judgement with the ability to confidently shift tone of voice between clients — responding to different audiences, contexts and business needs.

What you’ll be responsible for

Content leadership + delivery

• Lead content marketing delivery across a mix of established practices and smaller studios

• Write, edit and refine short-form content for Instagram and LinkedIn, with a strong grasp of clarity, pacing and audience relevance

• Create longer-form content where required, including articles, campaign-style narratives and email newsletters

• Translate client conversations, project information and broader insights into clear, brand-aligned content

• Create on-brand assets using Canva, working confidently across different visual styles

• Edit short-form video content for social platforms (primarily Instagram and LinkedIn), including reels and simple narrative-led videos

• Shape video content so it feels considered, well-paced and aligned with each client’s positioning

Tone of voice + copywriting

• Adapt tone of voice confidently across different clients and audiences

• Balance concise, effective short-form copy with more developed written pieces

• Ensure content feels human, relevant and purposeful — never generic or templated

Client ownership

• Manage client communication, approvals and timelines with clarity and professionalism

• Bring structure to the content process so clients feel supported and confident

• Guide clients through content decisions while keeping delivery moving

• Bring ideas and suggestions to the table that help clients see new possibilities for their marketing

Collaboration + coordination

• Liaise with photographers and videographers to support ongoing content needs

• Work with image and video assets supplied by clients or collaborators, adapting content for platform-specific use

• Brief and coordinate contributors where required, ensuring outputs align with content direction

Quality + systems

• Maintain quality control across all content (tone, clarity, formatting, proofing and presentation)

• Review and QA content produced by other team members where required

• Contribute to improving internal workflows and systems as the agency grows

As needed

• Minor website content updates where required (not a core focus of the role)

What success looks like

In this role, success looks like:

• Content delivery is well run, reliable and organised, with clear ownership of timelines, quality and follow-through

• Clients experience Markedly as thoughtful, capable and easy to work with

• Content consistently supports each client’s brand, positioning and commercial goals

• You bring ideas to the table — spotting opportunities, suggesting new angles, and helping clients feel confident and excited about their marketing

• Clients feel engaged in the process and supported in making decisions, rather than overwhelmed

• The overall quality, consistency and confidence of our content continues to lift as the agency grows

Must-have experience and skills

• Strong writing and editing skills across short- and longer-form content

• High attention to detail and visual presentation

• Confidence adapting tone of voice across different brands and audiences

• Experience editing short-form video for social media

• Good judgement around pacing, sequencing and visual storytelling

• Confident client communicator

• Strong planning and delivery skills

• Experience using Instagram, LinkedIn and Canva

• Solid understanding of marketing and branding principles

• Familiarity with email platforms (e.g. Mailchimp, Flodesk)

• Video editing experience highly regarded

Our ideal candidate

You’re creative, but practical. You enjoy shaping ideas and writing content, while also bringing structure and follow-through to the work.

You’re comfortable moving between words, visuals and video, take ownership of what you’re responsible for, and care about delivering work that reflects care, clarity and good judgement. You enjoy working collaboratively, asking good questions, and improving how things are done over time.

You’ll thrive in this role if you:

• Love content marketing and understand its commercial role

• Are comfortable balancing creative thinking with delivery

• Communicate clearly and calmly

• Enjoy contributing to a growing business

Working at Markedly

We’re a small team working closely with architects and designers we genuinely care about. We help bridge the gap between the design world and the people our clients are trying to reach.

We take ownership of our work and prefer doing fewer things well. We ask good questions, work collaboratively, and enjoy the work we do together.

Practical details

Location: Brisbane (in-person team)

Role type: Permanent

Working days: Full-time or 4 days for the right person

Remuneration: Based on experience