For decades, we have been taught that employees should moderate their activity on social media. But recently, the rules have changed. In this article, we'll explore why it's beneficial to have your team engaged on LinkedIn and how it can serve as a valuable asset for your design business.

Last month, a simple Instagram Reel shared by our client, KIN Architects, caught fire, amassing 123K views – more than 30 times their usual count! Here’s the full breakdown on why it went viral and what you can learn from it.

Do you find it hard to go after what you want? Whether you want to land more speaking gigs or get published regularly, there are practical ways of making it all happen for you this year.

Uncover this year’s biggest marketing trends so you can focus on marketing that makes its mark. Hit the ground running this year with our Marketing Trends 2024 Report.

For busy architects and designers, outsourcing your content marketing can seem like a dream. While there are perks to outsourcing your marketing to an agency or freelancer, there's also a lot to love about the DIY approach.

Whether you're aiming to get media attention or simply find inspiration for your upcoming blog post, you always want to uncover the heart of your projects in your writing. Learn how to think like a journalist and uncover the story behind your designs.

When harnessed effectively, ChatGPT and AI tools can boost productivity substantially. However, it's crucial to recognise their boundaries. Learn more about ChatGPT and how to use it to improve your everyday life.

Video marketing can be a costly endeavor for architects and designers. Learn budget-friendly solutions for adding video to your marketing mix.

When you’re in feast mode (too much work) or famine mode (not enough work), it’s hard to know what’s right to do from a marketing perspective. Let’s walk through the challenges and solutions for each so you can move in the right direction.

You’ve decided to outsource your content marketing or delegate it to one of your team members. Problem solved, nothing more to do, right? Wrong. Let’s take a look at why accountability is essential for success.

Building a new website can feel overwhelming. Where do I start? How much will it cost? What provider do I use? We look at the pros and cons of three universal sites - Wordpress, WIX and Squarespace.

Do you drip feed your content marketing, or do you make a campaign out of it? You might be wondering what the difference is - let's take a look.

Do you find it hard to plan out your content? Perhaps you want to create something, but you’re not sure where to start. Find out how Content Mapping can help you get on track.

In a world where you have direct access to your audience, you don’t always need to wait for your creative work or story to be published in a newspaper or magazine to have an impact. Maximise your audience with these tips to get you started.

Start optimising your Instagram business account with these new features. Have loyal followers, engage personally and schedule to go live weekly.

Ever feel like your mind races with a million new ideas, but you can’t seem to finish any? Instead of sticking to a single idea, you start a new one in hope that you will get this one done instead. Sound familiar? We’ve got five tips to help you push through the Project Plateau and make your ideas happen.

Marketing on LinkedIn, just became much easier to understand. See the new features of LinkedIn Business to boost your posts, spark conversations, start a newsletter subscription or forecast whom your posts will reach. All features that can strengthen and grow your online community.

Want to understand what’s trending in terms of marketing and how to apply them to your architecture, design or creative business? Hit the ground running this year with our Marketing Trends 2022 Report.

Beware of curating a beautifully perfect feed that only goes skin deep! Curating content - whether on social media, your website or email marketing - is more than creating a beautiful feed.

Chasing the new, the quick, the always logged on, the more more more of our ever increasing digital world. But what does that mean for creativity and business and your sense of purpose?