I listened to Ben and Nic’s conversation on their YouTube channel for Bowerbird recently and it was full of gems about the role of marketing in architecture practices. Here are a few thoughts that stood out for me in their conversation that could be useful for you in your practice.

When a passive house in California survived a wildfire, social media lit up. For a moment, millions of people were actively seeking to understand the value of architecture. So why aren’t architects leading these conversations? We explore what this viral moment reveals—and how you can start sharing your expertise and the value you bring to your work.

If you’re not seeing the results you want from your marketing, it’s often due to one of these three problems: lack of strategy, no system, or missing accountability. In this article, we break down each issue and give you practical solutions to turn things around.

Rebranding an architecture or design practice involves careful consideration. Let’s break down the essential steps that can set your studio up for a smoother, more effective rebrand.

When news broke that X (aka Twitter) had been blocked in Brazil late last month, the initial reaction was one of shock. Even if you’re an architect or designer who doesn’t regularly use X, this news impacts you more than you think.

In the highly competitive world of architecture and design, the idea of collaborating with others in your field might seem counterintuitive. But, whether you're looking to grow in experience or wanting a shift in direction, working with other creatives can open doors you didn’t know existed.

Are architecture and design awards worth the hype? Awards are great for getting recognition, but we’re marketing them incorrectly. Here’s why (and what you should do instead)

Leads are the lifeblood of any design studio. So what happens when they start to slow down or take longer to convert than usual. Rather than letting this slow you down, let’s explore our four-part process for nurturing and converting new business opportunities.

Headlines like this can be a little bit scary for architects. How do you deal with an article like this when you don't want it to negatively impact your reputation? Let’s walk through how you can control your own messaging through content marketing.

For decades, we have been taught that employees should moderate their activity on social media. But recently, the rules have changed. In this article, we'll explore why it's beneficial to have your team engaged on LinkedIn and how it can serve as a valuable asset for your design business.

Last month, a simple Instagram Reel shared by our client, KIN Architects, caught fire, amassing 123K views – more than 30 times their usual count! Here’s the full breakdown on why it went viral and what you can learn from it.

Do you find it hard to go after what you want? Whether you want to land more speaking gigs or get published regularly, there are practical ways of making it all happen for you this year.

Uncover this year’s biggest marketing trends so you can focus on marketing that makes its mark. Hit the ground running this year with our Marketing Trends 2024 Report.

For busy architects and designers, outsourcing your content marketing can seem like a dream. While there are perks to outsourcing your marketing to an agency or freelancer, there's also a lot to love about the DIY approach.

Whether you're aiming to get media attention or simply find inspiration for your upcoming blog post, you always want to uncover the heart of your projects in your writing. Learn how to think like a journalist and uncover the story behind your designs.

When harnessed effectively, ChatGPT and AI tools can boost productivity substantially. However, it's crucial to recognise their boundaries. Learn more about ChatGPT and how to use it to improve your everyday life.

Video marketing can be a costly endeavor for architects and designers. Learn budget-friendly solutions for adding video to your marketing mix.

When you’re in feast mode (too much work) or famine mode (not enough work), it’s hard to know what’s right to do from a marketing perspective. Let’s walk through the challenges and solutions for each so you can move in the right direction.

You’ve decided to outsource your content marketing or delegate it to one of your team members. Problem solved, nothing more to do, right? Wrong. Let’s take a look at why accountability is essential for success.

Building a new website can feel overwhelming. Where do I start? How much will it cost? What provider do I use? We look at the pros and cons of three universal sites - Wordpress, WIX and Squarespace.