Marketing Strategy + Direction
Together we’ll set the direction for your business and create a marketing strategy that considers every aspect of what you do — your brand position, scope of project work, financial goals, clients and customers, and the culture in your creative studio.
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Let’s set a vision for the future of your business and make a plan to get you there.
In this collaborative 2 hour session we’ll uncover your:
- Brand and industry position right now
- Market and ideal audience
- 3 to 5 year business vision and goals
We’ll also create an action plan you can begin to implement across your business and marketing right away.
When we’re done, you’ll walk away with:
- Detailed notes and recommendations from our team
- A clear plan of action
- A renewed sense of fun and enthusiasm for your marketing
In the month after your session, you will have access to:
- 1 x 1hr phone check in
- 3 x email support -
Let’s uncover the unique position of your design, architecture or creative studio.
In this collaborative 2 hour session we’ll work with you to:
- Understand your current strategy
- Identify goals for business development
- Understand and prioritise your target audience
- Uncover why your business exists and what sets you apart from your competitors
When we’re done, you’ll walk away with:
- A comprehensive business development strategy
- A clear plan of action to implement over 6-12 months
- Confidence that you have everything you need to achieve your goals
In the month after your session, you will have access to:
- 1 x 1hr phone check in
- 3 x email support
And if you need help implementing the strategies and plans we create together, we’re ready to roll up our sleeves and get stuck in. -
Let’s create a marketing strategy that gets your business exactly where it needs to be.
In this collaborative 4 hour session we’ll:
- Develop the vision, mission and values that underpin your brand
- Conduct analysis and research to understand your market and audience
- Identify your most impactful client touch points
- Uncover your business goals
- Create the action plan to make your marketing happen.
When we’re done you’ll walk away with:
- A comprehensive recommendations report
- An in-depth marketing strategy
- A clear plan of action to implement over 12 months
- More clarity, confidence and creativity in your marketing approach
In the 3 months after your session, you will have access to:
- 2 x 1hr phone check in
- 6 x email support
And if you need help implementing the strategies and plans we create together, we’re ready to roll up our sleeves and get stuck in. -
Let’s keep you and your team on track to deliver your marketing.
We conduct an initial 2 hour session to:
- Uncover the foundations of your marketing
- Understand your business
- Establish your goals
- Prioritise your actions.
Each quarter we meet for 1.5 hours to:
- Look at your analytics and assess what is and isn’t working against your goals
- Adapt what you’re doing to keep you on track
- Identify key milestones, important dates and activities in the next quarter
- Assess challenges and give guidance to overcome them
- Set an action plan and key accountabilities for the next quarter
We’ll also check in for a half-hour accountability call in the middle month of each quarter to answer any questions you have and provide any support you need.
Content Marketing
We’ll establish your expertise, build brand awareness, and keep your creative business front of mind for your target market. With articles, images, videos, captions (and more) that are strategically designed to build strong relationships with your audience and grow your business.
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Let’s come up with a library of creative ideas for your content and create a clear plan for what to publish on your social media, blog, podcast and more.
Includes:
- 1.5 - 2hr content brainstorming meeting
- Library of content ideas to last you 6-12 months
- Clear direction about what’s most important to your target market -
Let’s get your content planned, created, scheduled, posted and ticked off your to-do list!
Includes:
- 1hr monthly content meeting
- Monthly social media plan and content calendar
- Creating and scheduling your monthly content
- Monthly reporting
And if you need help with community management including responding to comments, replying to messages, engaging with other accounts and removing or adding followers we can help with that, too.(Minimum 3 months)
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If having someone manage your content for you isn’t an option, we can teach you how to do ityourself using our tried and tested system for your content marketing.
We’ve created a simple, repeatable system to create content that will drive your marketing, grow your audience, build your brand and generate consistent leads month after month after month.
With this self-paced online program you’ll learn how to:
- develop a content strategy for your business
- create an ongoing, buildable library of content ideas
- implement a plan to consistently create and publish your content
Starting early 2024 - find out more -
Let’s uncover your unique leadership point of view and knowledge areas to create articles that build your credibility and engage your target audience.
Includes:
- 1hr content meeting
- Identifying topics and content directions
- Interviews with thought leaders or clients
- 1 article delivered per month to be hosted on your website and shared on your chosen marketing or social platforms(Minimum 3 months)
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Let’s create video content that can be used on your website and social media to bring an emotional connection to your creative work and your process. Whether its organically created content for reels that we create in house, or full scale professional films partnering with our favourite collaborators, we’ve got you covered.
- Instagram reels and stories
- Storytelling
- Knowledge sharing
- Interviews
- Project tours
- Process videos
- Product videos -
Let’s adapt your social media content and articles so you remain front of mind with those in your audience who aren't on social media.
- 1hr content meeting
- Coordinate content with key staff members
- Develop a draft layout
- Provide three revisions to the draft
- Final layout ready for mailout
- Liaise with client for digital sending -
We work with you to develop key stories around a project, identifying print and online publications which will give the studio the best exposure to your target audience. On a single project basis, we can pitch to media outlets over a 4-6 week period to provide value across multiple avenues.
• 1 hour meeting to understand your goals
• Key storylines identified
• Interviews conducted with key team members and/or clients
• Media kit developed
• Media plan defined
• Media distribution + liaison
Websites + Brand Development
All of the stuff that makes your brand more than just a business! We’ll bring together the stories you tell, the ideas you value, the inspiration you share, the projects you work on, the culture of your team, and how your creative work makes an impact in our world.
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Let’s develop a brand position, direction and identity that will give you confidence in marketing your design, architecture or creative studio.
Together we uncover:
- Your brand vision and values
- The team culture you want to cultivate
- The type of work you want to do and clients you want to attract
We then translate this into a design brief for developing your visual brand identity with your chosen graphic designer. -
Let’s take a look at your brand with fresh eyes.
Our team will turn their expert, creative brains onto your business and find ways to:
- Develop a brand perception that matches the ethos of your studio
- Provide ways to adapt or improve your presence in the market
- Understand how you’re seen visually both online and offline
We provide recommendations on what can be updated to evolve your visual brand identity.This can be partnered with the Brand Development Session to help you evolve your existing brand.
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Let’s build a simple, stylish, stand out website on Squarespace or WIX.
Your new website will:
- Provide intuitive ways for potential clients to engage with your work
- Impeccably showcase your design and creativity
- Effectively engage your key target market
You’ll walk away with a website that’s easy to make changes to as your business evolves. Plus all the support you need to keep things looking good.
Learn: Programs to train you + your team
Sometimes, you just want to learn how to do your marketing yourself, and we completely get it. That’s why we’ve created a small selection of programs that you can do at your own pace or in person at your design studio so you feel empowered to hit the ground running.
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Teaching designers and architects a simple, repeatable system to create content that will drive their marketing, grow their audience, build their brand and generate consistent leads month after month after month.
With this self-paced online program you’ll learn how to:
- develop a content strategy for your business
- create an ongoing, buildable library of content ideas
- implement a plan to consistently create and publish your content
Starting early 2024 – find out more. -
Want to learn how to pitch your work to the media? We’ve got you covered with a program specifically created for Designers, Architects and Creatives!
Gain a solid understanding of the media landscape and how to pitch without selling your soul (or getting black listed!). You’ll feel empowered to take this on for your studio covering these topics:
- Understand the media landscape
- How to develop media relationships
- Establishing a strategy, goals and priorities
- Develop a press/media kit (incl template for future use)
- How to write a press release
- How to write an opinion piece
- Pitching to media + your communication strategy during this process
- Measuring success
Starting mid-late 2024 – join the waitlist. -
This in person session hosted by our Director, Amy, is great for medium to large scale design and architecture studios who are wanting to empower their team to do business development and bring more work into the studio.
During the session we will discuss:
- How to start your BD journey and building relationships
- Average times to turn a meeting into an opportunity
- Developing a strategy behind making connections that feels authentic while targeting your audiences and business development objectives
- Making the leap from building a relationship to discussing work opportunities.
- Business development blocks and how to overcome them
- Tips for introverts and extroverts
- Plenty of time to answer all your questions!
This session will give you tips and tools to help you feel more confident in building new relationships and bring more of the type of work you love to do into your design studio.