Collaboration vs competition: How to work with other creatives
Have you ever looked at a competitor and been in awe of the work they’ve created? Whether it’s someone you know or a stranger you stumbled upon on Instagram, you couldn’t help but be moved by their talent, ambition or accolades.
Now, imagine what it would be like to work with them on a project. What innovative ideas might you both bring to the table? How would your work be better off because of it?
In the highly competitive world of architecture and design, the idea of collaborating with others in your field might seem counterintuitive. After all, aren't you supposed to be standing out from the crowd, not blending in? But, embracing collaboration over competition can actually be a strategic move for your design studio if done correctly. Whether you're looking to grow in experience or wanting a shift in direction, working with other creatives can open doors you didn’t know existed. Here's why and how to make it happen.
Why collaborate?
Building your portfolio
If you're just starting out in architecture or design, building a diverse and impressive portfolio is the only way to get high-quality (and high-paying!) clients. Collaborating with other creatives allows you to work on a variety of projects that you might not have access to on your own. By aligning with others who have different niches, styles or expertise, you can showcase a broader range of skills in your portfolio. This will prove to be especially handy if you’re looking to attract clients in a unique niche!
Grow your experience
Starting your own design studio – whether it be an architecture firm, interior design firm or furniture brand – is an incredible growth opportunity. All of a sudden, you have to learn how to run a business while also doing incredible design work! Yet one of the downsides to going off on your own is that we don’t get to collaborate and learn from our peers as much. You’re not in the trenches, chatting through ideas and working through design problems as much as you were when you were working in a 50-person firm. Collaborating with other creatives can provide you with the opportunity to learn new techniques, approaches, and perspectives. This not only enhances your skills but can also enrich your professional experience, making your day-to-day a little bit more fun and social!
Reposition your brand
Sometimes, a shift in your positioning or rebrand is necessary to stay relevant and competitive. Whether you’ve outgrown your clients or niche, or simply want to try your hand in a new sector, a reposition requires careful consideration. Collaboration can be a powerful tool in this process. By working with others, you can gain fresh insights and ideas that can help you reposition your brand effectively. It allows you to tap into new markets and attract different types of clients, ultimately broadening your reach and impact.
Okay, so how do you actually collaborate with others?
Start with a conversation
Every successful collaboration begins with an open and honest conversation. Reach out to potential designers, architects and creatives you admire and discuss your ideas, goals, and expectations. This initial dialogue will set the stage for a productive partnership. Be clear about what you bring to the table and what you hope to achieve through collaboration.
Network regularly
Don’t know anyone to reach out to? Start by networking. Attend industry events, join professional organisations, and participate in forums where you can connect with like-minded creatives. If you’re juggling 1,00,001 responsibilities and have no time for in-person events, LinkedIn can be a fantastic place to find folks in your similar field without leaving the comforts of your own home. Building a strong network of contacts will increase your chances of finding the right partners for your projects, so make this a priority!
Get in the right mindset
One common fear in collaboration is the concern that working with others might divert potential clients to your partners. This is typical of a scarcity mindset and we must avoid it at all costs! Instead, try to think abundantly. Recognise that collaboration brings more brains, talent, and creativity to the table, which will benefit the client. When you work with others, you can achieve results that are greater than the sum of your individual efforts.
Establish clear agreements
To ensure a smooth and successful collaboration, you’re going to want to come up with an agreement that works for both parties. Be as specific as necessary, laying out a process that assigns roles and responsibilities. Clear agreements help prevent misunderstandings and ensure that everyone is on the same page. This way, you can focus on the creative process without worrying about logistical issues.
Key takeaway
Collaboration over competition is not just a nice-to-have in business that will make for a more peaceful work life filled with rainbows and butterflies! It’s a real, results-driven strategy that can have significant impacts on your bottom line and portfolio. Embrace that there is enough work to go around. Embrace the power in two minds versus one. You’ll be surprised at where it takes you.
👉 Need a little help with your marketing? We’re getting ready to re-open the doors to our signature Content Curator Program. Click here to join the waitlist and be the first to know when doors open!