Creating killer videos that won’t break the bank

In the design world, videos have transformed from a luxury to a must-have for promoting your services. However, hiring a professional videographer can often be costly, potentially draining your marketing budget. The good news? There are clever alternatives to achieve remarkable video results without breaking the bank. 

This article will guide you through the process of crafting exceptional video content while also addressing a common query: When is it wise to invest in a professional videographer?

Unveiling the benefits of video

Before we delve into the nitty gritty, let's explore why incorporating videos into your marketing strategy is a smart move.

First and foremost, videos provide a unique glimpse into who you are as a designer. They offer a dynamic way to showcase your personality, enabling potential clients to experience what it's like to collaborate with you and your team.

Moreover, videos serve as a powerful tool for displaying your expertise and conveying your value to your audience. You can leverage videos to document your creative journey, giving viewers an exclusive behind-the-scenes peek into your process of transforming ideas into tangible designs.

Creating authentic DIY videos

Fortunately, our modern world is brimming with smartphones and user-friendly video editing apps. While smartphones might not match professional cameras, they empower you to produce impressive video content that reaps the rewards of videos without the high expenses.

Interestingly, informal and authentic videos often fare exceptionally well. For instance, recording site visits or showcasing project progress through Instagram Stories can yield engaging results. Consider creating a Reel to display your sketching techniques or material sourcing process. Your phone is a great tool for recording short, behind-the-scenes content, so we recommend taking advantage of it.

Don't overlook YouTube as an avenue for your DIY videos, either. You can enhance your computer’s video quality by investing in a webcam, or even getting an AI software like Descript to easily edit and add closed captions. 

Whatever medium you choose, make sure to prioritize good lighting. Standing in front of a window or investing in a ring light are easy ways to ensure your video looks presentable. If you need more guidance, we suggest checking out some how-to videos on YouTube.

Knowing when to enlist a professional

While your smartphone and laptop can certainly help you create impressive videos, there are instances where the touch of a professional videographer can truly make a difference.

Consider the creation of a powerful testimonial video, for example. Such a video not only showcases your final design but also weaves in the personal story of your client. In this context, a professionally produced video has the potential to amplify the emotional impact and resonance of the narrative.

Furthermore, if your goal involves seeking publication or vying for an esteemed award, a professional video can significantly enhance your prospects of leaving a lasting and memorable impression.

When faced with a decision, it's valuable to ask yourself: What is the ultimate objective of this video? Evaluating your goals will help you discern whether the investment in professional videography aligns with your aims.

Need help crafting video ideas? Get in touch.