Should you outsource or DIY your content marketing?
Should you outsource your marketing or do it yourself?
When your schedule is so busy, the thought of having someone swoop in to handle your social media, write your blogs, and send your emails can have you bubbling with joy. And while I don’t want to lose any clients with this (hot) take, what kind of person would I be if I didn’t present the benefits of both sides?
While there are certainly perks to outsourcing your marketing, there's also a lot to love about the DIY approach.
We all get that well-executed content boosts credibility, builds trust, and can draw in those valuable leads. But when you DIY, you've got more than a passing interest – you know it's on you because – let's face it – if you don't do it, who will?
👉 Let’s explore some other perks of going the DIY route.
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Your voice is your unique trademark. DIY content means your unique style shines through in your posts and emails. This builds a real connection with your audience. It also means that, when they eventually interact with you, they’ll know exactly what to expect.
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Hiring an agency can be costly as an ongoing expense. If you're starting out or not swimming in cash to comfortably outsource, the DIY approach is the perfect solution. Plus, with a ton of free tools and resources (did someone say AI?) at your fingertips, creating killer content has never been more accessible.
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Nobody knows your industry quite like you do. When you're the content creator, you're not just sharing for the sake of sharing – you're showcasing your years of experience and insights. Your unique expertise on the topic will emerge through your content, making it easier for your audience to recognise your value and want to work with you.
Defining your content marketing strategy
While doing your own marketing is undoubtedly the right solution for many creatives, most people get stuck in the weeds and find it immensely challenging. They know they should be posting, but they struggle to come up with what to post. Or maybe they’ve got great ideas, but turning them into anything worth sharing takes hours instead of minutes.
If that sounds familiar, it’s likely because you’re lacking a cohesive strategy for your content marketing.
A content marketing strategy makes brainstorming a breeze, helps you craft content that hits home with your ideal client, and keeps you on track with a consistent posting schedule. It provides a structured approach for your content marketing, so that you can remove some of the overwhelm around it.
It’s the secret sauce that makes the difference between DIY content marketing that leads to inquiries and DIY content marketing that leads to disappointment.
Need help getting started on your content?
We are soon to launch our online Content Curator Program which will support you to:
Define a content marketing strategy
Create an in-depth content map and library
Teach you a system for consistently creating and executing your content
Add your name to the Content Curator Program wait list and we’ll let you know as soon as doors open for enrolments!