How to make those marketing goals happen in 2024
Do you set marketing goals for your business, but find it hard to know exactly what to do to get you there? Maybe you want to gain recognition for your designs, or get invited to speak at a buzzy industry event? Sometimes just knowing what you need to do next is all you need to get started. Let’s take a look at some practical examples.
I want to be seen as an expert
If you want to be seen as an expert, present yourself as an expert. As an architect, designer or creative, you’ve amassed so much knowledge over the years that you didn’t even know was worth sharing! Communicating your expertise is the first step to positioning yourself as a trusted source who knows what they’re doing. If you enjoy writing, craft articles; if visuals are more your style, record a video; and if neither appeals, explore guest spots on your favourite podcast. Choose a medium that suits you and start sharing your knowledge.
I want my work to be seen
If you want your work to be seen, get it in front of your audience – online and offline. We’ve become so accustomed to social media that sometimes we forget there are other ways to get our designs out there! Yes, social media is a great platform for accessing a wide-reaching audience. But why not up the stakes and try something different this year? You could host an evening dinner party (house tour included) at a recently completed home. You could place an ad in a popular lifestyle publication. Or even collaborate with an influencer. There are so many different avenues you could explore to maximise visibility, so get creative!
I want people to value my work
If you want people to value your work, tell them why they should value it. Assess your approach and identify what sets you apart from your peers. Even aspects of your creative process that seem insignificant could be the deciding factor for someone to engage with your services, so don’t be afraid to dig deep here! Once you’ve identified those unique qualities, translate them into posts, reels, articles, videos, and other engaging content.
I want my design studio to be known by name
If you want to be known by name, put need to put yourself and your brand in front of unfamiliar faces. Breaking out of your comfort zone, whether through a networking event, partnerships or seeking introductions, is critical to building recognition. You cannot be shy about this. Get comfortable with the uncomfortable, make a plan and follow through with it!