The 3 most common marketing mistakes architects + designers make (and how to fix them)
We’ve all been there. You’re pouring time and effort into your marketing, but nothing feels like it’s working. The leads are slowing down. Your dream projects feel out of reach. And engagement on social media is, well…uninspiring.
Unfortunately, this feeling of “it’s just not working” is more common than you’d think. But to really be able to fix it, we need to understand why it isn’t working.
Here are some of the signs to watch out for:
No leads (or not enough of them): You’re not attracting any enquiries, or worse, the ones you are getting aren’t the right fit.
Wrong clients: You’re fielding enquiries, but they’re for clients or projects that don’t excite you or align with your goals. Or (dare I say it) they’re way below your budget minimum.
Stagnant social engagement: Likes, comments, and followers have slowed to a trickle. While follower growth isn’t everything, lack of engagement and no new followers can be a red flag.
If this sounds like you, we find it usually boils down to three common culprits:
Lack of strategy or direction
No system to get your marketing done
Limited accountability to keep up the momentum
Let’s break them down and—most importantly—fix them
(Click the + to expand on each problem and solution!)
Fix 1: Set a strategy
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A lack of focus or constant pivoting. One month you’re targeting residential clients, the next it’s commercial work, and then you’re dabbling in furniture design. Your audience is confused, and frankly, so is your marketing.
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Keep it simple. Pick a lane and stay in it. Decide on your target market and make sure every single piece of content and marketing effort is geared toward them. And make sure you stick to the platforms that your ideal clients actually use - and stay the course! This means sticking with your strategy for at least 12 months, with quarterly check-ins to assess progress before you adjust (not monthly!). You can’t expect results overnight, so give your strategy time to work.
Fix 2: Build a system
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You only put effort into your marketing when you have time or when you feel like you ‘have to’ because you’ve got nothing in the pipeline. Marketing happens sporadically, and there’s no clear process. It’s reactive rather than proactive, and chaos generally ensues.
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Implement a marketing system that helps you make your ideas happen. It doesn’t need to be complicated, but it does need to work for you and your team. A system will help you compartmentalise marketing so it’s not always sitting on your mental to-do list – that can be more exhausting than actually doing it!
Fix 3: Stay accountable
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Even with a strategy and a system, you’re not making progress. Deadlines slip, priorities get shuffled, and marketing becomes an afterthought.
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Accountability. This is so often the missing piece. Create a quarterly plan with specific actions and meet with yourself or your team monthly to review priorities and progress. Block off time on your calendar and make sure marketing is something you do, not just something you think about.
And yes, I’ll admit it—I’m just as hopeless at accountability as everyone else sometimes. But trust me, having it in place makes all the difference in keeping your marketing on track. Even if they’re only small steps, they all add up over the long term!
When it comes to fixing your marketing, the priority is clear:
Strategy: Without a clear direction, you’re just shooting in the dark.
System: A system keeps everything moving smoothly and ensures consistent execution.
Accountability: Accountability holds it all together and helps you make tangible progress.
Fix these three things, and you’ll find your marketing finally starts to deliver the results you’ve been looking for.
👉 Need a little help getting your marketing back on track? Whether it’s a 1:1 strategy session or social media management., check out our services to see how we can support your marketing goals!