Revitalise your brand to get business moving

Written By Amy Edwards
Markedly, marketing, creatives, architects, designers, brand development, brand direction, brand health check, checklist, branding
 
 

This week I had the pleasure of speaking to members of the Australian Institute of Architects about revitalising their brand. Lucky for you, the recording is now live for all to see and covers topics that are relevant to all areas of design and the creative industries.

Whether you’re starting a new creative studio or you’ve been in business for decades, it’s never been a better time to take a look at your brand with fresh eyes. In today’s market, success is dependent on how well you can adapt your brand to change and get business moving. In this session I covered:

  • Why branding is important for the future success of your business

  • How to think about your brand from a whole of business perspective

  • Understanding your audience and how they perceive your brand

  • Creating a strategy that works for the short term while not losing sight of your long term vision

  • How to use the downturn to your advantage

  • Setting goals, measuring and adapting where necessary

  • Why now isn’t the time to wait for your marketing to be perfect.

Watch the presentation:

 
 
 
 
 

Resources:

 
Amy Edwards
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