Content Marketing vs Campaign Marketing
Do you drip feed your content marketing, or do you make a campaign out of it? You might be wondering what the difference is - let's take a look.
Content Marketing
Content marketing is about releasing your content steadily over a long period of time. It’s about creating a community of engaged audience members who believe in your brand, your services and your products. Some choose to deliver their content manually, while others schedule it ahead of time for peace of mind.
Why steadily release your content?
It builds trust
It positions you or your brand as a knowledge expert
It expands your reach
It steadily increases your audience numbers
It creates a resource with an almost eternal life online
Tips for successful content marketing:
First and foremost - understand your audience
Make sure you have a clear goal in mind before you start
Post on the platforms where your audience live
Create valuable content, not just content for the sake of it
Be consistent when releasing it
Campaign Marketing
Campaign marketing targets a specific area of focus - a product, project or service - that is marketed over a shorter timeframe. It's a great way to launch something new with a targeted start and end date.
Why choose campaign marketing?
It creates a targeted effort that’s short and sharp
It delivers focus to an area that you want to promote
It helps you reach new followers
It can achieve fast results
Tips for successful campaign marketing:
Be clear and targeted - don’t go too broad
Narrow down your goals and strategise a direction
Understand where you will get the most traction
Keep it short and sweet for quick results
Follow through with steady content between campaigns to keep your audience engaged
The million dollar question - which one should you choose?
You will always have the greatest success with a formula of content marketing + campaign marketing. Why? Content allows you to create long term, engaged audience members, while campaigns enable you to reach new followers. Between campaigns you can nurture those new and old followers, until the next campaign. And so the cycle continues!
Need help getting started?
We are soon to launch our online Content Curator Program which will support you to:
Define a content marketing strategy
Create an in-depth content map and library
Teach you a system for consistently creating and executing your content
Add your name to the Content Curator Program wait list and we’ll let you know as soon as doors open for enrolments!