Content Mapping: the best way to plan your content
Do you find it hard to plan out your content? Perhaps you want to create something, but you’re not sure where to start. Or you have some ideas, but it feels as though you’re posting the same content all the time. Or maybe you feel like you’ve run out of ideas entirely. When you’re in a situation like this, you can end up creating nothing - simply because you don’t know where to start.
Content – planned and executed well - improves your credibility, creates trust, and elevates your profile as an industry knowledge expert. And let’s not forget how it can generate leads! But coming up with the content is where most people struggle – and that’s where content mapping comes in.
What even is content mapping? It might just help you get on track.
Content mapping allows you to create a library of topics that are relevant both to your audience as well as your brand so that you can deliver content consistently – to the right people at the right time.
It helps you identify topics that support, target and address customer needs along their journey - whether they are in the initial phases of researching your creative business or in the final purchase decision phase. The intent is to build trust, so they feel empowered to make the decision to work with you or buy your products.
The intent of any content you create is to serve a particular goal – whether it be building your audience, educating them on the services you provide, helping them understand your processes, highlighting design elements of your products or projects - or simply helping them make a decision.
Content mapping expands the topics that are relevant to your audience and your brand by identifying all the micro topics that you can touch on with your content. This creates a diversified library so that when you come to create your content, you know exactly what you want to talk about – knowing that it will reach the right people and resonate every time.
Important questions to start thinking about:
What problems are your customers or clients trying to solve?
What information will help them to identify their problem/s, and do you have the skills, products or services that can help them?
How can you build trust and provide value in your content to help them make their decision?
Need help getting started?
We are soon to launch our online Content Curator Program which will support you to:
Define a content marketing strategy
Create an in-depth content map and library
Teach you a system for consistently creating and executing your content
Add your name to the Content Curator Program wait list and we’ll let you know as soon as doors open for enrolments!