Not getting the editorial exposure you want? Create it.
In a world where you have direct access to your audience, you don’t always need to wait for your work or story to be published in a newspaper or magazine to have an impact.
I’m not saying you shouldn’t aim to have your work published at all, but what I am saying is this: take advantage of the access you have to an audience you know already like what you do.
The reason these people follow you is that they enjoy your work and want to be drawn into your brand. And high on that list is that they likely want to work with you, too.
So how do you draw them into your brand in a way that feels authentically you and shows more than just your surface level? Show them more: more of you and your team, more of how you work, more of your portfolio, more of your process (and progress), and more of your ideas.
Think about how a magazine fills its publication and why you enjoy it. More often than not, it’s the:
Stories they tell
Ideas they value
Inspiration they share
Projects they love
Culture they share
Ultimately, the reason you enjoy it is because it has depth of content. Ask yourself - could you create the same for your own brand?