Marketing Trends 2022

It’s that time of year again, and if you’re anything like me, you’re looking for some certainty about the year ahead. While I don’t have a crystal ball for everything that 2022 has in store, I do have insights into what marketing trends are on point for the year ahead.

Over the last two years, you will have noticed a huge push towards online marketing through social media and digital marketing - and that doesn’t appear to be slowing anytime soon.

What I’ve been hearing from many you lately is that you’re overwhelmed as to where to start: what to create, how to reach your audience, ways to convert followers into clients and customers. Oh and let’s not forget the contacts you have offline, too.

You may be asking yourself:

• What’s the best form of content marketing to create for your architecture, design or creative business?

• How do we stand out in an overcrowded marketplace?

• Is Instagram Reels really the way to go? Or is that trend on the way out?

• How do we reach people who aren’t regularly online?

• Is there a way to transition a follower into a client or customer?

• How often do we need to be posting or contacting our followers?

• What do people want to see in our marketing that will make them want to work with us or buy our products?

We have analysed what’s happening in the marketplace and pinpointed the top 7 trends that are leading the way for marketing in 2022. We’ve created the Marketing Trends 2022 Report especially for architects, designers and creatives to help you:

• understand what’s trending in terms of marketing

• apply these trends to your creative or design business

• hit the ground running, knowing you’re implementing the right marketing for your business