Curating content is more than creating a beautiful feed
Beware of curating a beautifully perfect feed that only goes skin deep! Curating content - whether on social media, your website or email marketing - is more than creating a beautiful feed.
"But we have so many gorgeous photos of our design work, surely they speak for themselves?"
They don't.
For a long time, designers and creatives have focused solely on the look of their brand rather than the substance behind each article on their website or post on social media. But times have changed.
With more people on each platform every single day, cut through is more important than likes. Because let's be honest, you're using your website, social channels and email marketing as tools to drive your audience to ultimately buy your products or engage your services.
People want more - and I don't mean quantity. They want valuable and relatable content on a consistent basis. Because this is what they need to trust you and engage with you. And the end result will always be:
a stronger brand
increased followers
buyer ready audience
Need help with your content marketing? Check out our range of services for architects, designers and creatives to get your content working well for your business.