What’s stopping you?
Successful marketing comes from consistently being front of mind - however consistency is often the hardest part about marketing your creative business.
Thomas Edison famously said, "Genius is 1% inspiration and 99% perspiration". For many creatives, inspiration comes easily. The part where you put those ideas into action - that's where you come unstuck.
There are 3 areas which architects, designers and creatives struggle with in progressing their marketing:
TIME + ENERGY
You have so many things on your plate that you either don't have any time left for marketing, or you feel burnt out and just don't have the energy or headspace.
DIRECTION
You don't have a clear strategy or direction so each time you come to do your marketing, you don't know where to start. This often snowballs fairly quickly, in which case it all becomes too hard and you end up doing nothing.
FEAR
You are concerned about what other people will think, whether it looks right, if it has enough substance, or if it sends the right message to your peers. It becomes a cycle of over thinking and living in the 'ideas' space.
The first step is to recognise what’s stopping you doing your marketing. The second step finding ways to short circuit it and implement ways to get moving again. We’ve created a FREE Ideas Into Action Workbook to help you identify and work through these challenges so you have a clear action plan for doing your marketing.
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