Stop pushing and focus on quality

Chasing the new, the quick, the always logged on, the more more more of our ever increasing digital world.

But what does that mean for creativity and business and your sense of purpose? The challenge of ‘keeping up’ is part of the problem we find ourselves in. The constant fight for more - more work, more selling, more creativity, more pushing. But what happens when you don’t have the energy for that any more?

Do you quit? Do you walk away? Do you move to a creative colony that goes off grid and shuns the world?? Ok that’s a bit extreme, but you get where I’m going. Because it feels like to keep up you have to keep pushing harder and into areas that don’t always speak to your values of how you want to run your business. But on the other hand there feels like there is this necessity to do what everyone else is doing.

What happens if we choose the middle ground instead? What if we try and balance the need for working and pushing and striving with taking a step back and focusing on quality.

Quality work, quality interactions, quality content, quality followers. I don’t know about you, but that feels more like where I want to be. Slowly taking the pressure off to focus on what is important - the values, the mission of where I want to take the business and who I want to help and impact. That’s important to me, and likely important to most of you, too.

The majority of us didn’t get into business for a social media following. So remember to check in with yourself regularly, particularly when you have those feeling of wanting to walk away from marketing your business because it feels like too much. Go back to you values, your mission and dig deep into why you do what you do.

Focus on quality over quantity and create an expectation for the regularity of your marketing. A schedule that you know you can stick to and won’t make you feel like walking away.