How do you attract the right audience when you’re not working on your ideal projects or products right now? I have been asked this question a lot lately. I’m finding people are feeling stuck and unsure about what to share or post to maintain their connection with their audience. Or even gain new ones.

Whether you’re starting a new practice or you’ve been in business for decades, it’s never been a better time to take a look at your brand with fresh eyes. In today’s market, success is dependent on how well you can adapt your brand to change and get business moving.

We all know creatives are great at communicating visually, but how do you go with storytelling? For design ideas and concepts to be understood and remembered, you need to become confident at both.

It’s such a great achievement when one of your projects is awarded. All that hard work - sometimes over many years - has finally been recognised. So how do you make the most of the award to gain new clients and customers?

For your creative business to thrive in the good times - and the slower times - you have to invest time and energy into building your business relationships as well as your presence in the marketplace. Find out how you can be successful at it by simply changing your mindset towards it.

You’re in survival mode. Things are changing constantly - your work, your home life, your routines, your social life (or lack thereof). And all of it is impacting you both personally and professionally. So how do you manage the overwhelm, gain perspective and get some control back into your daily life?

When there’s a sudden downturn like the one we’re in right now, many of us want to put our heads in the sand, stay silent and hope it blows over quickly. But for your creative business to survive and come through the other side somewhat intact, it’s important to think about how you can stay front of mind.

While our world may seem to be somewhat in a mess, business owners need to focus on refiguring a new way of life and navigate the best business outcomes. We take a look at the traps and success factors of leadership in crisis.

Meet Karen Ognibene - founder of KO&Co Architecture in Brisbane. Hear how she has grown her business to have her own standalone studio in Paddington with seven team members.

Ultimately, your audience will decide what your brand is. To help them make that decision, you need to create a reputation. And a reputation is built from a number of things that your business does.

How well do you know your audience? Find out the most common mistake architects and designers make in their marketing.

For many creatives out there, making plans and getting organised isn’t their top priority. But let me tell you - taking time now to think about what you want to achieve helps you become more efficient with your time and gives you more time to do what you’re good at – BEING CREATIVE.