Do you drip feed your content marketing, or do you make a campaign out of it? You might be wondering what the difference is - let's take a look.

Do you find it hard to plan out your content? Perhaps you want to create something, but you’re not sure where to start. Find out how Content Mapping can help you get on track.

In a world where you have direct access to your audience, you don’t always need to wait for your creative work or story to be published in a newspaper or magazine to have an impact. Maximise your audience with these tips to get you started.

Start optimising your Instagram business account with these new features. Have loyal followers, engage personally and schedule to go live weekly.

Ever feel like your mind races with a million new ideas, but you can’t seem to finish any? Instead of sticking to a single idea, you start a new one in hope that you will get this one done instead. Sound familiar? We’ve got five tips to help you push through the Project Plateau and make your ideas happen.

Marketing on LinkedIn, just became much easier to understand. See the new features of LinkedIn Business to boost your posts, spark conversations, start a newsletter subscription or forecast whom your posts will reach. All features that can strengthen and grow your online community.

Want to understand what’s trending in terms of marketing and how to apply them to your architecture, design or creative business? Hit the ground running this year with our Marketing Trends 2022 Report.

Beware of curating a beautifully perfect feed that only goes skin deep! Curating content - whether on social media, your website or email marketing - is more than creating a beautiful feed.

Chasing the new, the quick, the always logged on, the more more more of our ever increasing digital world. But what does that mean for creativity and business and your sense of purpose?

Successful marketing comes from consistently being front of mind - however, consistency is often the hardest part about marketing your creative business. For many creatives, inspiration comes easily. The part where you put those ideas into action - that's where you come unstuck. Download our FREE Ideas Into Action Workbook for Architects, Designers + Creatives to help you get moving.

Hate a sales pitch? Me too. So how do you motivate and inspire people to follow you, work with you, buy your products or engage your services without feeling like you’re selling your soul? Follow these three steps to find out how.

Wondering whether or not to invest in marketing for your creative business? If you have concerns about the value or return on investment (be it time or money) then take a look at these four areas to help you decide.

You’ve heard it once, you’ve heard it a million times - email marketing is great for business. But what if you’ve tried it and aren’t seeing the results? The answer could be that you’re using it in a way that isn’t engaging your audience. Lets look at ways to get your email marketing working better for your creative business.

If your drive and direction for marketing your creative business has hit a slump, we have something for you. Hit the reset button with this free workbook.

Are feeling burnt out or disillusioned with the direction of your creative business or career? Sometimes you find what you’re working on isn’t entirely what you’re passionate about. So how do you fill your creative cup and feel energised again?

Brand touchpoints represent every point of contact you have – digitally and in person – with your audience. It’s the gestures that go the extra mile and have the potential to add value and become more memorable.

PR – or public relations – is one of those areas of marketing which always seems so mysterious and illusive to creatives. So, what is it? Why do you want it? And how do you get it?

Even though creatives want to know what their strategy is, they often shy away from committing to it. I find they can overthink or over complicate it, then end up doing… nothing. The result is a business with a confused direction and no real way of measuring success.

Cutting your fees might win you the job, but what I want you to know is that there is almost always a flow-on effect that can be extremely difficult to reverse. Not only in terms of impact on your brand but also to the wider industry and how consumers value design in general. 

Many designers struggle with the idea that people don’t value their work. Sound familiar? The reason is simple - people don’t value something because there is a lack of understanding.